Not generic consulting.
A method in four phases.

Structured interviews with current clients, key retailers and specifiers. Benchmark against market leaders — on digital channels, contract presence and the quality of presence on specifier platforms (Archiproducts, BIMobject, Architonic). The result is a clear map of the gap between declared and perceived identity.

Reading the current sales network structure: geographic coverage, agent profiles, channels covered, how projects are entered. Direct comparison with strategies adopted by segment leaders: how they manage the push channel toward distribution, how they intercept projects upstream, how they cover export markets.

The most critical and most commonly overlooked point. We verify whether sales and marketing are working toward the same positioning goal — or contradicting each other. Consistent pricing and messaging? Is marketing material actually used by agents? The result is a concrete alignment plan.

Defining the network model, agent profiles for each area and target export markets, selection, onboarding and training. For international markets: country potential analysis, distribution model selection, local partner identification and engagement. All with shared KPIs and a verification plan at 90 and 180 days.